Kony 2012 - Cover The Night

The attention on the Kony 2012 campaign has dropped considerably since its release on 5th March. There has been very little said about it for a while now, even the release of its second video barely made a headline. Tonight though, is the date that has been set by the group Invisible Children to raise as much awareness of their campaign as possible. This time not via the internet, but physically in the form of putting up posters and signs everywhere of 'Kony 2012'.

Will they carry it off? I will be very interested to find out tomorrow morning. I wonder just how many people were convinced to buy the awareness packages they promoted on their two video releases. When I watched the first video I was definitely moved and right on board with them to catch Joseph Kony, but something held me back from going that bit further and purchasing the packages. Was I one of few or one of many?

Today I also watched the second video (above in case you haven't yet!) made by the Invisible Children in which they emphasized a little more on the actual whereabouts of Joseph Kony (which was a criticism from their first video) and what changes were beginning to take place. The big question is of course, are we actually any closer to catching Joseph Kony after all this 'awareness'? In my opinion, not really. Barack Obama may have signed some papers, perhaps more men are being assigned to hunt down  the LRA but this guy is still out there, still free. He has apparently kidnapped over fifty more people since the first video. The second video was good though, addressing some of the criticisms put upon the first one and going into more detail, showing facts, people and plans.

As a journalism student I have found this whole campaign interesting to watch as it unfolds. As has been said before, something of this magnitude has never been done before, using digital media to reach so many people around the world and receiving such a strong response. I wish the Invisible Children all the best with their busy night ahead!!